Genius 3D Mammography
What would you call a breakthrough technology that detects 41% more invasive breast cancers? If you’re a woman whose breast cancer might have been missed, you’d call it genius.

Right now, almost 40,000 women a year die from breast cancer.
It would be genius if that number was 0.

Genius 3D mammography™ detects 41% more invasive breast cancers and reduces false positives by up to 40%1-2. This means one simple thing: early detection.

Since 2011, over 8 million women have benefited from Genius, the first clinically proven, superior 3D mammography approved by the FDA.

Genius 3D mammography allows your doctor to see masses and distortions associated with cancers significantly more clearly than conventional 2D mammography.

Below is a link to a study published in the Journal of American Medical Association (JAMA) that decisively shows the benefits of this groundbreaking technology.

JAMA


A women useing Genius 3D Mammography

Your breast is three
dimensional.
Your mammogram
should be too.

Genius 3D mammography™ allows your doctor to examine your breast tissue layer by layer. So, instead of viewing all of the complexities of your breast tissue in a flat image, as with traditional 2D mammography, fine details are more visible and no longer hidden by the tissue above or below.

“My grandmother died in her sixties from breast cancer, and I had a lump in my breast in my early 30’s, so I make sure I get regular mammograms every year. 3D mammography wasn’t any more uncomfortable than the routine mammograms I’ve had since I was 35.”

Sarah Downs Kennebunk, Maine

If you could choose a mammogram that was 41% more effective in detecting invasive breast cancer, would you hesitate?

Currently in over 1,100 locations and counting. Find yours.

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Genius 3D Mammography locator

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Why did we call this
technology Genius?

Was it confidence
on our part?

Conviction?

Or simply empathy?

This name was created on behalf of the women whose breast cancers could be detected sooner. And, of course, early detection saves lives.

This name and the campaign to promote consumer awareness were developed by two women, one whose family history gives her more of a reason to be concerned about breast cancer than most, and the other who is a breast cancer survivor.

This technology is clinically proven and was approved by the FDA in 2011.* It is the biggest breakthrough in breast cancer detection since 2D mammography. And because it is so groundbreaking, calling it Genius is not an overstatement. Not in the minds of the women whose lives could be saved by this technology. And not in the minds of the 8 million women who have already benefited from it.

Genius 3D mammography allows doctors to see masses and distortions associated with cancers significantly more clearly than conventional 2D mammography. It detects 41% more invasive breast cancers and reduces false positives by up to 40%1-2.

And that is genius.

 

*Genius 3D mammography available as Hologic Selenia® Dimensions®.3D System


Longer Healther Lives

At Hologic, we know the realities of breast cancer as scientists, supporters and survivors. And that’s why we work hard to bring science at its best to breast cancer screening.

Hologic is a visionary technology company focused on innovations that save lives. Our technologies include diagnostic and treatment solutions for breast cancer, cervical cancer, gynecologic health, prenatal health, skeletal health, and STIs.

To learn more about Hologic, visit www.hologic.com

“I have very dense breast tissue, and it was unlikely that my cancer would have been detected at such an early stage with 2D mammography. As I have learned, radiologists often have to take an educated guess with 2D images, especially when it comes to dense breast tissue. With 3D, they can see fine details more clearly and spot cancers when they are very small.  Hologic 3D mammography saved my life.”

Teri Williams Kingman, Arizona